Yanaya, a prominent player in Zimbabwe’s health-focused food industry, has introduced Smoovy, the country’s first bottled smoothie brand. This new product reflects Yanaya’s innovative approach and commitment to promoting health and sustainability. Smoovy marks a significant step forward for Zimbabwe’s food and beverage sector, offering consumers a fresh, nutritious, and eco-friendly option.
Yanaya unveiled Smoovy at a high-profile event in Harare, introducing a smoothie refuelling station inspired by a fuel pump. Guests could refill their cups with freshly blended smoothies from a sleek, user-friendly dispenser. This creative concept is both practical and environmentally conscious, reducing waste from disposable plastic bottles and cups.
The refillable station provides a sustainable alternative to single-use plastics while enhancing the overall event experience. Its interactive nature adds a memorable touch, making it an attractive feature for corporate events, conferences, marathons, golf days, and wellness retreats.
Smoovy represents a breakthrough for Zimbabwe’s beverage industry. While smoothies have gained popularity in urban areas, bottled smoothies made from 100% natural ingredients are a first for the country.
The Smoovy range features carefully crafted flavours designed to appeal to health-conscious consumers. Pineapple Express is a tropical blend rich in vitamin C, known for its digestive benefits. Coco Mint combines coconut and mint, providing a refreshing and hydrating taste. Berry Nice offers a mix of berries packed with antioxidants and natural sweetness. Protein Strawberry is a creamy strawberry smoothie enriched with plant-based protein, making it ideal for post-workout recovery.
Each Smoovy bottle is free from preservatives, artificial sweeteners, and added sugars, offering a product that is both delicious and nutritious. The focus on natural ingredients reflects the growing shift towards healthier eating habits in Zimbabwe.
Yanaya’s commitment to using organic, locally sourced ingredients strengthens ties with Zimbabwean farmers and suppliers. This approach ensures high product quality while contributing to the growth of the local agricultural sector.
The decision to introduce refillable dispensers also reflects a broader move towards environmental responsibility. By reducing reliance on single-use plastics and supporting local farmers, Yanaya is positioning itself as a socially conscious brand.
Yanaya plans to make Smoovy available across Zimbabwe, including in retail stores, street vendors, restaurants, markets, and pharmacies. This strategy ensures that Smoovy reaches a diverse audience, from high-end outlets to everyday markets. Targeting both premium and everyday retail spaces positions Smoovy as a versatile product that appeals to different market segments.
Yanaya announced the launch on social media with a confident message: “Ladies and gentlemen, you are witnessing the launch of Zimbabwe’s first smoothie in a bottle. Get ready to sip on liquid gold, curated from your favourite Yanaya smoothies. We are bringing Smoovy to where you are – retail stores, vendors, restaurants, downtown, pharmacies, and more.” This bold statement reflects Yanaya’s confidence in Smoovy’s potential to become a staple in the health and wellness market.
The smoothie refuelling station also presents a unique opportunity for co-branding and sponsorship at major events. Corporate clients and event organisers can customise the station with their branding, creating a platform for increased visibility and customer engagement.
Yanaya’s focus on sustainability and innovation strengthens its reputation as a socially responsible brand. This approach resonates with younger consumers who are increasingly drawn to brands that prioritise environmental responsibility and authenticity.
By combining health-focused product development with creative delivery methods, Yanaya has established a new benchmark for Zimbabwe’s food and beverage industry. The growing demand for functional beverages drinks that offer health benefits beyond basic nutrition reflects a broader global trend that Yanaya is well-positioned to capitalise on.
Yanaya’s ability to balance product innovation with environmental and social responsibility reinforces its position as a leader in Zimbabwe’s health and wellness sector. Smoovy is more than just a product; it represents a statement about the future of health and sustainability in Zimbabwe. Yanaya has once again demonstrated that creativity and business success can go hand in hand, setting a new standard for the local market.
