Africa is not writing its own story. Instead, it allows foreign media to define its image, and the stories told are often negative. The strength or weakness of any nation lies in how it records and shares its own narrative. When others write for you, they twist the story to their advantage. No one can tell your story better than you.
Mainstream media, driven by business interests, has built profit from portraying Africa as a continent of crisis. These stories are not innocent; they serve those who benefit from Africa’s struggles. Negative images justify exploitation and silence the continent’s achievements. When a country’s value is undermined, it loses opportunities. Others dictate the price of its goods, undervalue its labour, and buy resources for little before reselling them at huge profit.
This cycle can end only if Africans reclaim their voice. We must tell our own success stories. We must celebrate our innovators, entrepreneurs, and cultural leaders. We must share the victories of ordinary people who rise above daily challenges. Storytelling is not just about words; it is a strategy for rebranding Africa and shifting global perception.
Every African carries this responsibility. A positive story can inspire change across borders, while a negative one reinforces stereotypes. For too long, the continent has accepted a diet of negativity and failed to see the damage.
Africa, your silence is costing you. Speak up. Write about your people, your countries, your businesses, and your cultures. Share your achievements with pride. The world is waiting to hear your story – told by you.
